Director, Product Management (Military Focus)

Job Details

Job Ref:
Adelphi, MD
Marketing and Communications
Full time

Director, Product Management (Military Focus)

Office of Strategic Enrollment Management

Exempt, Regular, Full Time, Pay Grade 4.4

Job Location: A mix of Remote and in-person in Adelphi, Maryland

University of Maryland Global Campus (UMGC) seeks a Director, Product Management (Military Focus). The University of Maryland Global Campus is building a student and market focused product management group to help steer the strategic direction of the University.  The Director of Product Management will provide leadership for an assigned market segment or program area and develop the strategies and tactics to grow enrollments by meeting market and student needs.  The Director will lead cross-functional teams to implement these initiatives and programs and then launching them by executing both the marketing plans and operational plans to support their success. 


  • Provide an external and customer focus.  Provide market intelligence to understand the market and trends, Perform competitive analysis and understand their positions. Be the eyes of the customer - students, employers, and communities. Help define target markets and audiences.  Analyze and conduct research to understand the market and be the window into the consumer for the organization. Leverage insights to identify gaps and opportunities in the market. 

  • The Director will be assigned to specific Schools or Market segments. Based on the market analysis, UMGC strategic plans, and student needs, develop strategies and tactics to drive enrollment and revenue growth and make recommendations to executive management for these Schools or Market segments. Working across the organization, develop the business case, operational plan, and timetable for these strategies and tactics.

  • Lead cross-functional teams to implement and launch these programs and initiatives.  Develop timetables and project manage from start to completion.  Work closely with the organization on the operational components of these initiatives, thinking through the processes, especially how it will impact our students' success. 

  • The Directors will work closely with these organization to identify strategies and tactics, develop business case, and recommend and implement initiatives to grow these segments. 

  • Provide marketing leadership, working closely with departments across the organization, including Academic departments, corporate partnerships, military, admissions, communications and provide a bridge the marketing, media, digital and web teams in the department.  Develop tracking and measurement processes to share information between groups to track progress and highlight opportunities.

  • Provide a business perspective. Work closely with Financial Planning and Analysis to evaluate current our current markets and programs, as well as new initiatives and programs.

  • Work closely with the Marketing and Admission Team (Media/Digital, Brand Marketing Communications, Web Strategy and Development and Admissions) and Communications Team to develop marketing plans to achieve the University targets. These plans will include all marketing components - from positioning and defining target markets to advertising, digital marketing, social media through pricing, partnerships and locations.  Work closely with these teams and the Analysis groups to create annual plans, ongoing measurement and making marketing adjustments. 

  • Domestic and Foreign Travel (10%)

  • Other job-related duties as assigned


  • Bachelor's Degree from an accredited institution of higher learning. 

  • Minimum 5 years in Marketing, Product Management, Brand Management experience.

  • Minimum 1 years of supervisory experience.

  • Ability for Domestic and Foreign Travel (10%).


  • Product or Brand Management experience with a proven ability to build brands and revenue.

  • Strong leadership skills with the ability to lead cross-functional teams.

  • Strong marketing skills, experience with positioning, target markets and current marketing tools; including advertising, digital marketing and social media.  

  • Significant experience with market research and data, to measure trends and gain insights.

  • Strong financial acumen, ability to work with a P & L and measure impact of marketing programs.

  • Proven ability to successfully project manage initiatives or product launches.


  • MBA preferred.

  • Minimum 7 years in Product or Brand Management experience.

  • Minimum 1 years of supervisory experience. 


  • Experience working with a sales or enrollment funnel with a thorough knowledge of funnel metrics/conversion and financial measurements.

  • Experience in a regulated environment.

  • Combination of experience in consumer packaged goods (CPG) and service in customer services Experience in Financial Services or Higher Education.



All submissions should include a cover letter and resume. UMGC offers competitive compensation and comprehensive benefits for qualifying positions, such as tuition remission, generous leave and healthcare. For detailed benefits information, please visit:

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

University of Maryland Global Campus (UMGC) is committed to helping safeguard the health of its faculty, staff, students, contractors, and guests. Because vaccinations reduce the spread of SARS-CoV-2—the virus that causes COVID-19—and in alignment with the University System of Maryland (USM) vaccination mandate, all prospective UMGC faculty (full-time and adjunct) and staff are required to be fully vaccinated, unless an exception is approved as a reasonable accommodation based on disability or religion.  

Prospective faculty and staff must provide their vaccination status and submit proof of vaccination (or a copy of their Approved Exception Letter) before the start of their employment. Failure to provide proof of vaccination or show proof of exception may result in the offer of employment being rescinded.

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