SPECIFIC RESPONSIBILITIES INCLUDE:

• Monitoring Student Communications Journeys

• Monitor success and progress of communication and data flow within student journeys

• Proactively work to identify  and recommend opportunities to improve metrics and KPIs

• Analyze data and work with technology teams to proactively solve any challenges that should arise

• Revise journey flow or dynamic content as requested

• Execute ad-hoc mass communications through email, SMS portal, classroom announcement, blog and outreach channels

• Report KPI and enrollment impacts on regular basis to appropriate stakeholders

• Understand data model, population segmentation and targeting

• Work with business partners to understand business objectives and translate these objectives into communications that accomplish their business goals and provide value to our students.

• Communications Management to include:
  •    Update or develop content for journeys and ad-hoc communications
  •    Ensure communications align with brand guidelines

• Participate in requirements gathering sessions, conduct A/B testing and validation, organize and deploy minor configuration changes in automation platform. 

• Perform other job-related duties as assigned

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor's degree from an accredited institution of higher learning

• Four (4) years minimum prior email marketing or CRM experience required

• Experience working with cloud-based marketing automation required (Marketing Cloud experience preferred)

• Understanding of population segmentation and targeting

• Strong analytical and problem-solving skills.  Must be excellent using data to power marketing recommendations

• Ability to analyze and prioritize multiple tasks and adapt to a changing and fast-paced environment.

• Excellent written and verbal communication skills

POSITION AVAILABLE IMMEDIATELY & WILL REMAIN OPEN UNTIL FILLED

SALARY COMMENSURATE WITH EXPERIENCE

All submissions should include a cover letter and resume. UMGC offers competitive compensation and comprehensive benefits for qualifying positions, such as tuition remission, generous leave and healthcare. For detailed benefits information, please visit: https://careers.umgc.edu/benefits.html.

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

University of Maryland Global Campus (UMGC) is committed to helping safeguard the health of its faculty, staff, students, contractors, and guests. Because vaccinations reduce the spread of SARS-CoV-2-the virus that causes COVID-19-all prospective UMGC faculty (full-time and adjunct) and staff are strongly encouraged to be fully vaccinated and current with the recommended boosters. As always, operations at our military locations in Europe, Asia, and stateside will follow the guidance of the U.S. Department of Defense and local commands, and may require proof of full vaccination, unless an exception is approved as a reasonable accommodation based on disability or religion. If so, a copy of their Approved Exception Letter must be provided before the start of their employment. Failure to provide proof of vaccination or show proof of exception may result in the offer of employment being rescinded.