-
Marketing and Communications
- Search All Categories
- Account Management Jobs
- Adjunct Faculty Jobs
- Administrative Jobs
- Advising and Enrollment Jobs
- Audit, Compliance and Legal Jobs
- Collegiate Faculty Jobs
- Data Analytics Jobs
- Facilities Jobs
- Faculty Services Jobs
- Finance and Accounting Jobs
- Financial Aid Jobs
- Human Resources Jobs
- Institutional Advancement Jobs
- IT and Project Management Jobs
- Learning Solutions Jobs
- Library Services Jobs
- Marketing and Communications Jobs
- Other Jobs
- Procurement Jobs
- Student Services Jobs
- Search Jobs by Type
- Search Jobs by Region
-
Search Jobs by Location
- Search All Locations
- Andersen Air Force Base-Guam Jobs
- Asia, Multiple On-site Locations Jobs
- Atsugi Naval Air Facility-Japan Jobs
- Camp Carroll-Korea, South Jobs
- Camp Casey-Korea, South Jobs
- Camp Courtney- Japan to Camp Courtney- Okinawa Jobs
- Camp Foster- Japan to Camp Foster- Okinawa Jobs
- Camp Fuji-Japan Jobs
- Camp Hansen- Japan to Camp Hansen- Okinawa Jobs
- Camp Henry-Korea, South Jobs
- Camp Humphreys-Korea, South Jobs
- Camp Kinser- japan to Camp Kinser- Okinawa Jobs
- Camp Red Cloud-Korea, South Jobs
- Camp Schwab- Japan to Camp Schwab- Okinawa Jobs
- Camp Zama-Japan Jobs
- Diego Garcia Jobs
- Diego Garcia, On-Site Location Jobs
- Futenma Marine Corps Air Stn- Japan to Futenma Marine Corps Air Stn - Okinawa Jobs
- Guam, Multiple On-site Locations Jobs
- Guam Remote Jobs
- Iwakuni Marine Corps Air Stn-Japan Jobs
- Japan, Multiple On-site Locations Jobs
- Kadena Air Base- Japan to Kadena Air Base- Okinawa Jobs
- Kunsan Air Base-Korea, South Jobs
- Misawa Air Base-Japan Jobs
- Naval Base Guam-Guam Jobs
- Okinawa, Japan Jobs
- Okinawa, Japan-Okinawa Jobs
- Okinawa, Multiple On-site Locations Jobs
- Osan Air Base-Korea, South Jobs
- Remote Jobs
- Remote Okinawa Jobs
- Sasebo Naval Base-Japan Jobs
- South Korea, Multiple On-site Locations Jobs
- Torii Station- Japan to Torii Station- Okinawa Jobs
- Kunsan Air Base-Korea, South Jobs
- Yokosuka Naval Base-Japan Jobs
- Yokota Air Base-Japan Jobs
- Yokota Headquarters-Japan Jobs
- Yongsan-Korea, South Jobs
- Adana (Incirlik AFB)-Turkey Jobs
- AFNorth-Netherlands Jobs
- Al Dhafra - United Arab Emirates Jobs
- Al Jaber AB Jobs
- Al Udeid-Qatar Jobs
- Alconbury-United Kingdom Jobs
- Ali Al Salem-Kuwait Jobs
- Ansbach-Katterbach-Germany Jobs
- As Sayliyah-Qatar Jobs
- Aviano-Italy Jobs
- Baumholder-Germany Jobs
- Bemowo Piskie Training Area Jobs
- Brussel-Belgium Jobs
- Buechel-Germany Jobs
- Camp Arifjan-Kuwait Jobs
- Camp Buehring-Kuwait Jobs
- Camp Lemonnier-Djibouti Jobs
- Chievres, Belgium Jobs
- Croughton-United Kingdom Jobs
- Europe Remote Jobs
- Fairford-United Kingdom Jobs
- Garmisch-Germany Jobs
- Geilenkirchen-Germany Jobs
- Ghedi-Italy Jobs
- Grafenwoehr-Germany Jobs
- Hohenfels-Germany Jobs
- Illesheim-Germany Jobs
- Isa-Bahrain Jobs
- Izmir-Turkey Jobs
- Kaiserslautern-Kapaun-Germany Jobs
- Kaiserslautern-Kleber-Germany Jobs
- Kaiserslautern-Rob-Germany Jobs
- Kaiserslautern (Staff)-Germany Jobs
- Kleine Brogel-Belgium Jobs
- Lajes, Azores-Portugal Jobs
- Lakenheath-United Kingdom Jobs
- Landstuhl-Germany Jobs
- Lisbon-Portugal Jobs
- Livorno (Camp Darby)-Italy Jobs
- Manama-Bahrain Jobs
- Mildenhall-United Kingdom Jobs
- Moron AB Jobs
- Muwaffaq Salti Air Base - Jordan Jobs
- Naples-Italy Jobs
- Online Jobs
- Powidz FOS Jobs
- Poznan FOS Jobs
- Prince Sultan AB (Al-Kharj) Jobs
- Ramstein-Germany Jobs
- Rota-Spain Jobs
- Schinnen (AFNORTH)-Netherlands Jobs
- Sembach-Germany Jobs
- SHAPE-Belgium Jobs
- Sigonella-Italy Jobs
- Sinai-North Camp-Egypt Jobs
- Sinai-South Camp-Egypt Jobs
- Souda Bay-Greece Jobs
- Spangdahlem-Germany Jobs
- Stavanger-Norway Jobs
- Stuttgart-Boeblingen-Panzer-Germany Jobs
- Vicenza-Italy Jobs
- Vilseck-Germany Jobs
- Volkel-Netherlands Jobs
- Wiesbaden-Army-Germany Jobs
- Zagan FOS Jobs
- Aberdeen Proving Grounds - Aberdeen, MD Jobs
- Adelphi, MD Jobs
- Andrews Air Force Base, MD Jobs
- Annapolis Junction, MD (NSA) Jobs
- Annapolis, MD Jobs
- Arizona Jobs
- Arlington, VA Jobs
- Arundel Mills - Hanover, MD Jobs
- Baltimore, MD Jobs
- Bethesda, MD Jobs
- California Jobs
- California, MD Jobs
- College Park, MD Jobs
- Crystal City Jobs
- CSM LaPlata Jobs
- Dorsey - Elkridge, MD Jobs
- Eglin Air Force Base - Eglin, FL Jobs
- Elkridge, MD Jobs
- Fayetteville, NC Jobs
- Fort Belvoir - Belvoir, VA Jobs
- Fort Benning - Fort Benning, GA Jobs
- Fort Bliss East (Biggs) TX Jobs
- Fort Campbell, KY Jobs
- Fort Carson Jobs
- Fort Carson, CO Jobs
- Fort Cavazos, TX Jobs
- Fort Detrick Jobs
- Fort Detrick, MD Jobs
- Fort Drum - Fort Drum, NY Jobs
- Fort Eisenhower, GA Jobs
- Fort Eustis Jobs
- Fort Gordon, GA Jobs
- Fort Gregg-Adams, VA Jobs
- Fort Hood, TX Jobs
- Fort Irwin, Fort Irwin, California Jobs
- Fort Jackson Education Center - Fort Jackson, SC Jobs
- Fort Lee Jobs
- Fort Lee, VA Jobs
- Fort Meade - Fort Meade, MD Jobs
- Fort Myer - Fort Myer, VA Jobs
- Fort Story_Online Hybrid Jobs
- Ft. Bliss, TX Jobs
- GEICO Plaza Jobs
- Guam, Multiple On-site Locations Jobs
- Hagerstown, MD Jobs
- Hampton, VA Jobs
- Hampton, VA (North America) Jobs
- Hawaii Jobs
- Henderson Hall, Navy Annex Jobs
- Hickam AFB, HI Jobs
- Holloman Air Force Base, NM Jobs
- Honolulu, HI Jobs
- ICC - Adelphi, MD Jobs
- Indianapolis, IN (North America) Jobs
- Jacksonville, FL Jobs
- Japan, Multiple On-site Locations Jobs
- JBSA-Fort Sam Houston, TX Jobs
- JBSA-Lackland, TX Jobs
- JBSA-Randolph Jobs
- JEB Little Creek Jobs
- JEB Little Creek, VA Jobs
- Joint Base Anacostia – Bolling Jobs
- Joint Base Lewis- McChord (JBLM), WA Jobs
- Joint Base Lewis McChord, WA Jobs
- JTC Amman Jobs
- Kaiserslautern Military Community Jobs
- Killeen, TX Jobs
- Langley Air Force Base Jobs
- Langley Air Force Base, Hampton, VA Jobs
- LaPlata, MD Jobs
- Largo, MD Jobs
- Laurel College Center Jobs
- Laurel, MD Jobs
- Mayport, FL Jobs
- MCAS Miramar - San Diego, CA Jobs
- Mihail Kogalniceanu Air Base (MKAB) Jobs
- - Minot AFB, ND Jobs
- Newport News, VA Jobs
- Norfolk Naval Base - Norfolk, VA Jobs
- NS Mayport Jobs
- Odenton Jobs
- Odenton, MD Jobs
- Okinawa, Multiple On-site Locations Jobs
- Patrick SFB, FL Jobs
- Patrick SFB - Patrick SFB, FL Jobs
- Patuxent River Naval Air Station - Patuxent River, MD Jobs
- Pearl City, HI Jobs
- Quantico (On-base) - Quantico, VA Jobs
- Remote Jobs
- Rockville, MD Jobs
- San Antonio, TX Jobs
- San Diego (On-base) - San Diego, CA Jobs
- San Diego - San Diego, CA Jobs
- Schofield Barracks, HI Jobs
- Schriever Space Force Base, CO Jobs
- - Shaw AFB, SC Jobs
- South Korea, Multiple On-site Locations Jobs
- Stafford, VA Jobs
- Thomas Nelson Comm College Jobs
- Travis Air Force Base, CA Jobs
- Tripler Army Medical Center, HI Jobs
- Tucson Jobs
- Tucson GEICO Jobs
- Largo, MD Jobs
- USG - Chicago, IL Jobs
- USG - Rockville, MD Jobs
- Vandenberg SFB, CA Jobs
- Virginia Beach, VA Jobs
- WA, Joint Base Lewis- McChord (JBLM) Jobs
- Waldorf, MD Jobs
- Washington DC Jobs
- Zagan FOS Jobs
- View All Jobs
Director, Social Media and Digital Engagement
Job Details
- Job Ref:
- 10025864
- Location:
- Adelphi, MD
- Category:
- Marketing and Communications
- Type:
- Full time
Director, Social Media and Digital Engagement
Marketing
Full Time, Exempt Regular, Pay Grade 3.3
Location: Hybrid
Job Summary
The Director of Social Media and Digital Engagement leads UMGC's social media strategy and digital engagement ecosystem to advance the university's mission, visibility, and reputation. This role drives alignment across channels, amplifies authentic community voices, and ensures content is structured for modern digital discoverability, including AI-driven platforms. The Director manages a small team and builds scalable systems that strengthen engagement, workflows, and cross-functional collaboration.
Primary Duties
- Global Social Media Strategy & Institutional Alignment: Leads UMGC's social media strategy, ensuring alignment with institutional priorities and integration with the broader communications calendar. Partners across the Office of Communications and university stakeholders to deliver coordinated, audience-centered messaging that strengthens brand narrative and engagement.
- Community Engagement & Organic Amplification: Develops and executes strategies that elevate student, alumni, faculty, and staff voices through authentic storytelling and engagement. Builds scalable approaches to encourage community participation and user-generated content, positioning organic advocacy as a core driver of visibility and reputation.
- Oversees social media platforms, digital engagement tools, and digital signage systems, along with associated vendor relationships, to support publishing, listening, and audience engagement across channels. Uses analytics and insights to continuously refine strategy, improve engagement, and inform decision-making across digital and physical digital channels.
- Digital Innovation & Discoverability: Integrates emerging best practices in digital communications, including AI-driven search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), into content and campaign planning. Ensures university content and community narratives are structured to be discoverable, credible, and visible across evolving digital and conversational platforms.
- Team Leadership & Operational Management: Provides strategic direction, coaching, and daily oversight for the digital engagement team, including content creation and community management roles. Establishes clear workflows, roles, and expectations that improve efficiency, empower team autonomy, and sustain high-quality output.
Required Education and Experience
Education
4-year college degree in Communications, Marketing, or Social Media
Experience
- 7 to 10 years experience in higher education, communications, social media management.
- 3 to 5 years of supervisory experience
Knowledge, Skills, and Abilities
- Demonstrated experience leading social media or digital communications efforts
- Solid understanding of UMGC's mission and the operations of a large public university
- Ability to build and maintain effective working relationships across the institution
- Excellent written and verbal communication skills; sound judgment in representing the university online
- Proficiency with social media and digital communication tools; strong analytical skills with the ability to interpret performance data and audience insights
- Demonstrated ability to lead with limited oversight as a proactive, self-starting operator who can manage teams, workflows, and priorities independently while knowing when to elevate issues; experience leading cross-functional initiatives and influencing stakeholders without direct authority
- Ability to navigate complex situations, manage competing priorities, and handle conflict with professionalism and strong emotional intelligence
All submissions should include a cover letter and resume. UMGC offers competitive compensation and comprehensive benefits for qualifying positions, such as tuition remission, generous leave and healthcare. For detailed benefits information, please visit: https://careers.umgc.edu/benefits.html.
The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.
Workplace Accommodations:
The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu.
