Director Strategic Communications

Office of Communications

Full time, Exempt, Regular, Pay Grade 3.4

Location : Adelphi, Maryland, Hybrid (2-3 times a week onsite)

Position Overview

The Director Strategic Communications will design, implement, and manage integrated communication initiatives that advance our brand, support product launches, and drive stakeholder engagement. Reporting directly to the VP of Communication, this leader will partner with marketing, PR, HR, and business units to ensure consistent, impactful messaging. A core focus will be on hands-on writing and content development, leading a team of writers to elevate thought leadership and corporate narratives.

Key Responsibilities

Program Development & Execution

• Lead end-to-end strategic communication campaigns, from concept through launch and post-mortem analysis.

• Align program goals with business objectives, setting timelines, budgets, and resource plans.

• Coordinate cross-functional stakeholders to ensure seamless integration of messaging across channels.

Writing & Content Creation

• Drive high-quality writing for multiple channels, including case studies, press releases, social media content, and executive speeches.

• Edit and refine team-produced content to maintain a clear, consistent brand voice.

• Manage an editorial calendar that balances corporate priorities with audience interests.

Team Collaboration & Leadership

• Work with other Office of Communications content specialists and freelance writers.

• Foster a collaborative environment that encourages creative ideation and skill development.

• Work with the VP of Communications to align team goals with broader content strategy.

Measurement & Analysis

• Define program KPIs and utilize analytics tools to track performance and ROI.

• Produce regular reports on campaign effectiveness, offering data-driven recommendations for optimization.

• Conduct audience research to tailor messages for target segments and channels.

Qualifications

Education & Experience

• Bachelor's degree in Communications, Journalism, Marketing, or related field; advanced degree a plus.

• 8+ years of experience in corporate communications or agency settings, with a focus on strategic programs.

• Proven track record of leading communication campaigns and managing writing teams.

Skills & Competencies

• Exceptional writing, editing, and proofreading capabilities.

• Strategic thinker with strong project management and organizational skills.

• Proficiency in content management systems, analytics platforms, and digital collaboration tools.

• Excellent interpersonal skills, emotional intelligence, and the ability to work with team members at all levels.

Working Conditions

• This role is based at our headquarters in Adelphi with a flexible hybrid schedule. Occasional travel to regional offices and industry events might be required.

• To apply, please submit your resume, cover letter, and three writing samples showcasing strategic communication work and content leadership.

All submissions should include a cover letter and resume.

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

Workplace Accommodations:

The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu. 

Benefits Package Highlights:

• Generous Time Off: Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 15 paid holidays (16 during general election years). For part-time employees, time off rates will be prorated based on the number of hours worked.
• Comprehensive Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.
• Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance. Part-time employees working less than 0.5 FTE are not eligible for LTD.
• Flexible Spending Accounts: Available for medical and dependent care expenses.
• Retirement Plans: Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).
• Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.
• Tuition Remission: Immediate availability for Regular Exempt Staff. Spouses and dependent children are eligible for undergraduate tuition remission after two years of service. NOTE: For part-time employees (at least 50 percent of the time), tuition remission benefits are prorated.

Hiring Range: