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Manager, Public Relations
Job Details
- Job Ref:
- 10024314
- Location:
- Adelphi, MD
- Category:
- Marketing and Communications
- Type:
- Full time
Job Overview
The Manager, Public Relations, plans and manages integrated communications efforts to shape the public perception of University of Maryland Global Campus, serving as a key enabler for the institution's media relations, issues management, and online reputation management functions. Reporting to the Senior Director, Public Relations, this role requires a strong understanding of the news media and social media landscapes; experience working directly with reporters and developing and implementing integrated communications plans that employ a variety of channels and tactics; and basic familiarity with the use of media monitoring tools and generative AI tools in a communications environment. The ideal candidate will possess strong writing and project management skills; sound judgment in managing sensitive issues; and the ability to successfully execute complex assignments with minimal supervision.
Primary Duties
- Develop and execute integrated, cross-channel public relations plans mapped to specific institutional business and reputational outcomes. - 30%
- Manage proactive media outreach and routine reporter inquiries, collaborating with the Senior Director to evolve a global media relations strategy. - 30%
- Develop press materials, Q&As, talking points, media statements, and other supporting materials for both proactive and reactive communications efforts; support strategic management of content for the brand's digital newsroom. - 20%
- Conduct media monitoring and online reputation monitoring efforts in support of both proactive PR efforts and issue/crisis management, assisting with analysis and reporting for leaders. - 20%
Required Education and Experience
4-year college degree
5 to 7 years of continuous experience with a PR agency and/or an in-house communications team in a matrixed organization
Knowledge, Skills, and Abilities
- Demonstrated familiarity with contemporary external communications practices and considerations, including media relations and communications planning
- Strong writing and editing skills, and the ability to produce high-quality written communications on deadline
- A demonstrated ability to manage direct interactions with members of the media, including both pitching and reacting to inquiries
- Familiarity with media monitoring and social listening practices
- Familiarity with and interest in using generative AI tools in a communications environment
- Discretion in dealing with sensitive topics and a keen barometer for reputational risk
- Strong interpersonal skills and a demonstrated ability to perform in both individual and collaborative settings, including working directly with senior executives
- The ability to quickly digest complex information
- Strong attention to detail
Preferred Experience
- Familiarity with Meltwater, Cision, Sprout Social, other media relations and/or social media management software
- Familiarity with issue management and/or crisis communications practices
All submissions should include a cover letter and resume.
The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.
Workplace Accommodations:
The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu.
Benefits Package Highlights:
- Generous Time Off: Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 15 paid holidays (16 during general election years). For part-time employees, time off rates will be prorated based on the number of hours worked.
- Comprehensive Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.
- Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance. Part-time employees working less than 0.5 FTE are not eligible for LTD.
- Flexible Spending Accounts: Available for medical and dependent care expenses.
- Retirement Plans: Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).
- Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.
- Tuition Remission: Immediate availability for Regular Exempt Staff. Spouses and dependent children are eligible for undergraduate tuition remission after two years of service. NOTE: For part-time employees (at least 50 percent of the time), tuition remission benefits are prorated.
Hiring Range:
$90,000.00 - $100,000.00