Senior Acquisition Marketing Specialist

Department of Strategic Enrollment Management

The Senior Acquisition Marketing Specialist plays a crucial role, specializing in nurturing prospective students through email and SMS messaging to boost enrollment. This position entails developing, delivering, and analyzing key KPIs for these communications while adhering to internal governance guidelines. There is a potential for expansion into additional channels.

SPECIFIC RESPONSIBILITIES INCLUDE:

• Build, test, and execute effective email and SMS campaigns to nurture leads, drive engagement, and achieve business objectives. This includes email setup, content creation, list segmentation, A/B testing, personalization, deployment, reporting, and postmortem analysis with recommendations for key lessons learned and optimization.

• Validate data within Salesforce Marketing Cloud journeys and SMS sends to ensure the intended message reaches the targeted audience.

• Actively engage in requirements gathering sessions, perform testing, personalization, A/B testing, and validation activities. Evaluate and identify areas of overlap to avoid redundant outreach to leads and contacts.

• Manage and uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA.

• Maintain comprehensive documentation of processes, journeys, data integrations, triggers, communication types, content, and other relevant information.

• Analyze data to optimize and maximize ROI. 

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor's Degree

• Minimum 3 years of progressive email marketing experience, including a minimum of 1 year of recent Salesforce Marketing Cloud.

• Experience working with Salesforce CRM for reporting.

• Experience sending SMS via Five9 or a similar platform is advantageous..

KNOWLEDGE, SKILLS, AND ABILITIES

• Excellent written and verbal communication skills to craft and edit enticing content.

• Proficiency in email marketing and marketing automation technology.

• Highly analytical and able to derive meaning from data through A/B testing and email optimization.

• Demonstrated understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.

• Experience with email marketing, lead nurturing, marketing automation, and analytics.

• Knowledge of current trends and the interest to continuously learn and grow.

• Ability to segment email lists and personalize email campaigns based on customer behavior,

• Ability to run regular A/B tests to refine and optimize campaigns

PREFERRED EDUCATION AND EXPERIENCE:

• Progressive recent Salesforce Marketing Cloud Experience of 2+ years.

• Ability to create reports, look up lead and contact records for data values in SalesForce CRM.

• Familiarity with MS Products and SharePoint.

• Familiarity with Tableau and pivot tables.

• Proficient at pulling/analyzing metrics and creating Data Extensions in SalesForce Marketing Cloud.

• Possess an innate interest in creating strong A/B tests hypotheses based on key learnings from prior campaigns and industry best practices which align with the goals of the university and the team.

• Innate interest in solving the unknowns through research and by leveraging the tools that the university provides to improve work product.

• Strong copywriting skills that address the pain points of the target audience.

• Strong QA proofreading skills.

All submissions should include a cover letter and resume.

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

Workplace Accommodations:

The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu. 

Benefits Package Highlights:

• Generous Time Off: Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 15 paid holidays (16 during general election years). For part-time employees, time off rates will be prorated based on the number of hours worked.
• Comprehensive Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.
• Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance. Part-time employees working less than 0.5 FTE are not eligible for LTD.
• Flexible Spending Accounts: Available for medical and dependent care expenses.
• Retirement Plans: Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).
• Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.
• Tuition Remission: Immediate availability for Regular Exempt Staff. Spouses and dependent children are eligible for undergraduate tuition remission after two years of service. NOTE: For part-time employees (at least 50 percent of the time), tuition remission benefits are prorated.

Hiring Range: