Product Owner, Marketing Cloud

CRM - Salesforce ProductUS Exempt RegularFull timeStateside Exempt 4.2Location: Adelphi, MD (Hybrid)

Summary:

We are seeking an experienced Product Owner, Marketing Cloud to serve as the primary bridge between stakeholders and the technical development team, ensuring Marketing Cloud solutions meet business needs and drive engagement across customer segments. This role requires a balance of strategic planning, hands-on management of the product backlog, and leadership in advancing customer engagement initiatives. The individual will bring expertise in Marketing Cloud capabilities, deliver thought leadership, and contribute to building and executing the product roadmap.

Duties and Responsibilities:

Product Ownership (50%)

• Act as the voice of the customer, defining and prioritizing user stories in the product backlog.

• Collaborate with stakeholders to align business needs with technical feasibility.

• Create and maintain detailed user stories and acceptance criteria.

• Manage sprints and releases, ensuring timely delivery of product increments.

• Evaluate Marketing Cloud tools and features to optimize performance and scalability.

Customer Engagement (25%)

• Build strong relationships with stakeholders to understand pain points and drive engagement strategies.

• Develop tailored solutions to address marketing and communication needs for various user groups.

• Leverage analytics to measure and enhance customer engagement and satisfaction through Marketing Cloud tools.

Thought Leadership (25%)

• Provide expertise in Marketing Cloud best practices and industry trends.

• Contribute to the creation of the product roadmap, incorporating strategic business objectives and user feedback.

• Lead workshops and training sessions to advocate for Marketing Cloud capabilities and adoption.

• Develop and socialize innovation initiatives that enhance user experiences and streamline processes.

Skills:

• Salesforce Marketing Cloud Expertise:

  • Comprehensive knowledge of Marketing Cloud features such as Journey Builder, Email Studio, Automation Studio, and Audience Builder.

  • Understanding of integration points between Marketing Cloud and Salesforce CRM, including APIs and data models.

• Customer Engagement Strategies:

  • Familiarity with customer segmentation, personalization techniques, and multi-channel engagement best practices.

  • Knowledge of industry trends in digital marketing and marketing automation.

• Agile Frameworks and Processes:

  • Knowledge of Agile methodologies, such as Scrum or SAFe, to manage backlogs and sprints.

• Data Analytics & Reporting:

  • Proficient in leveraging analytics tools to measure campaign effectiveness and refine strategies based on data insights.

  • Understanding of A/B testing, ROI calculation, and key performance indicators (KPIs) for marketing initiatives.

• Technical Skills:

  • Proficiency in configuring and managing Salesforce Marketing Cloud components.

  • Familiarity with HTML/CSS for email customization and AMPscript or SQL for advanced personalization.

• Strategic Thinking:

  • Ability to align product development with broader organizational goals and long-term marketing strategies.

  • Skilled at balancing user needs, technical feasibility, and business priorities.

• Project Management:

  • Ability to provide architectural guidance, make key technical decisions, and ensure solutions meet both technical requirements and business objectives.

  • Strong organizational skills to manage multiple projects and deadlines simultaneously.

  • Experience in leading cross-functional teams and facilitating collaboration across departments.

• Communication:

  • Excellent written and verbal communication skills, with the ability to work effectively with both technical and non-technical stakeholders at all levels of the organization.

  • Skilled at presenting data and recommendations to executives and decision-makers.

• Team Leadership & Mentorship: 

  • Ability to lead and mentor a team, fostering a positive, high-performance culture and ensuring alignment with best practices.

Education & Experience Requirements:

Experience:

• 5+ years of experience in product ownership, marketing technology, or CRM systems.

• Marketing Cloud: Demonstrated expertise in Salesforce Marketing Cloud solutions, including Email Studio, Journey Builder, Automation Studio, and Audience Builder.

• Salesforce or Marketing Cloud Certifications: Salesforce Certified Marketing Cloud Email Specialist (required). Salesforce Certified Marketing Cloud Consultant or equivalent (preferred).

• PM/Agile Certifications: Certified Scrum Product Owner (CSPO) or SAFe Product Owner/Product Manager certification (preferred).

• Project Management: Familiarity with project management tools (e.g., Jira, Trello, ADO) and experience in planning and managing large, complex releases.

• Problem-Solving: Strong troubleshooting and problem-solving skills, with the ability to resolve issues quickly and efficiently during the release cycle

Preferred Experience Requirements:

Education:

• Bachelor's Degree

All submissions should include a cover letter and resume.

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

Workplace Accommodations:

The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu. 

Benefits Package Highlights:

• Generous Time Off: Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 15 paid holidays (16 during general election years). For part-time employees, time off rates will be prorated based on the number of hours worked.
• Comprehensive Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.
• Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance. Part-time employees working less than 0.5 FTE are not eligible for LTD.
• Flexible Spending Accounts: Available for medical and dependent care expenses.
• Retirement Plans: Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).
• Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.
• Tuition Remission: Immediate availability for Regular Exempt Staff. Spouses and dependent children are eligible for undergraduate tuition remission after two years of service. NOTE: For part-time employees (at least 50 percent of the time), tuition remission benefits are prorated.

Hiring Range:

$132,000.00 - $142,200.00