Senior Acquisition Marketing Specialist

Job Details

Job Ref:
Marketing and Communications
Full time

Senior Acquisition Marketing Specialist

Full-Time, Regular, Exempt, Pay Grade 1.4

Location: Stateside Remote

University of Maryland Global Campus (UMGC) seeks a Senior Acquisition Marketing Specialist. The Senior Acquisition Marketing Specialist plays a crucial role specializing in nurturing prospective students through email and SMS messaging to boost enrollment. This position entails developing, delivering, and analyzing key KPIs for these communications while adhering to internal governance guidelines. There is an potential for expansion into additional channels.


  • Build, test, and execute effective email and SMS campaigns to nurture leads, drive engagement, and achieve business objectives. This includes email setup, content creation, list segmentation, A/B testing, personalization, deployment, reporting, and postmortem analysis with recommendations for key lessons learned and optimization.
  • Validate data within Salesforce Marketing Cloud journeys and SMS sends to ensure the intended message reaches the targeted audience.
  • Actively engage in requirements gathering sessions, perform testing, personalization, A/B testing, and validation activities. Evaluate and identify areas of overlap to avoid redundant outreach to leads and contacts.
  • Manage and uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA.
  • Maintain comprehensive documentation of processes, journeys, data integrations, triggers, communication types, content, and other relevant information.
  • Analyze data to optimize and maximize ROI. 


  • Bachelor's Degree
  • Minimum 3 years of progressive email marketing experience, including minimum of 1 year of Salesforce Marketing Cloud experience.
  • Experience working with Salesforce CRM for reporting.
  • Experience working with Salesforce and Five9 is advantageous.


    • Excellent written and verbal communication skills to craft and edit enticing content.
    • Proficiency in email marketing and marketing automation technology.
    • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
    • Demonstrated understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
    • Experience with email marketing, lead nurturing, marketing automation, and analytics.
    • Knowledge of current trends and the interest to continuously learn and grow.
    • Ability to segment email lists and personalize email campaigns based on customer behavior, Ability to run regular A/B tests to refine and optimize campaigns


    • Bachelor's Degree from an accredited institution of higher learning with a concentration in marketing, business administration, English or communications.
    • Progressive recent Salesforce Marketing Cloud Experience of 2+ years.
    • Ability to create reports, look up lead and contact records for data values in SalesForce CRM.
    • Familiarity with MS Products and SharePoint.
    • Familiarity with Tableau and pivot tables.
    • Proficient at pulling/analyzing metrics and creating Data Extensions in SalesForce Marketing Cloud.
    • Possess an innate interest in creating strong A/B tests hypotheses based on key learnings from prior campaigns and industry best practices which align with the goals of the university and the team.
    • Innate interest in solving the unknowns through research and by leveraging the tools that the university provides to improve work product.
    • Strong copywriting skills that address the pain points of the target audience.
    • Strong QA proofreading skills.

    All submissions should include a cover letter and resume. UMGC offers competitive compensation and comprehensive benefits for qualifying positions, such as tuition remission, generous leave and healthcare. For detailed benefits information, please visit:

    The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

    University of Maryland Global Campus (UMGC) is committed to helping safeguard the health of its faculty, staff, students, contractors, and guests. Because vaccinations reduce the spread of SARS-CoV-2-the virus that causes COVID-19-all prospective UMGC faculty (full-time and adjunct) and staff are strongly encouraged to be fully vaccinated and current with the recommended boosters. As always, operations at our military locations in Europe, Asia, and stateside will follow the guidance of the U.S. Department of Defense and local commands, and may require proof of full vaccination, unless an exception is approved as a reasonable accommodation based on disability or religion. If so, a copy of their Approved Exception Letter must be provided before the start of their employment. Failure to provide proof of vaccination or show proof of exception may result in the offer of employment being rescinded.

    Workplace Accommodations:

    The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at

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