Student Communications Coordinator

Office of Student Affairs

Contingent 1, Part-time

Location: Remote

Reporting to the Senior Director, the Student Communications Coordinator serves as a member of the university's student communications team. The primary responsibilities include content review, development, configuration and alignment of multi-channel student communications. This role contributes towards a cohesive student communications experience across email, text messaging, classroom announcements, and phone outreach, with consistent messaging across all channels. Additionally, the Coordinator supports intake and governance processes and assists in updating messaging in ad-hoc communications and student journeys.

SPECIFIC RESPONSIBILITIES INCLUDE:

Content Creation & Maintenance: Work with team and internal clients' requests to create, maintain or re-envision new and existing communications. Ensure quality and timeliness of deliverables.

Governance Adherence: Follow established work-stream and governance process set-up by student communication group. Participate in requirements gathering sessions, complete testing, conduct A/B testing and validation. Maintain comprehensive documentation of communications.

Strategic Alignment: Partner with colleagues to ensure communications align with the overall student communication strategy and student lifecycle.

Execute student communications, such as:

• Build, test and execute email and SMS campaigns, leveraging advanced email capabilities to deliver upon hyper-personalization strategies.
• Load call campaigns in Salesforce, collaborating with Office of Student Success and training teams.
• Post blog articles and leverage cross-channel promotion to drive student awareness.

Consolidation Efforts: Combine relevant messaging and develop communications solutions, ensuring consolidation and preventing repetitive communications.

· Assists in conducting research, pulling campaign lists, and completing data lookups.

· Performs other job-related duties as assigned

REQUIRED EDUCATION AND EXPERIENCE:

· Bachelor's degree from an accredited institution of higher learning.

· Minimum of one (1) year multi-channel communications experience, including mass email and text message creation.

· Excellent written and verbal communication skills to craft and edit student messaging.

· Understanding of student communications principles, including copy positioning, audience targeting, segmentation, channel strategy, layout and design impact, brand standards, and optimization techniques.

· Interest in exploring new, creative ways to engage students.

· Ability to manage and prioritize tasks in a fast-paced work environment and adapt quickly to changes.

· Strong skills in MS Office (Word, Excel), reporting, analytical and problem-solving skills

PREFERRED EXPERIENCE:

· Experience with Salesforce Marketing Cloud

· Familiarity with Salesforce and Tableau

All submissions should include a cover letter and resume.

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

Workplace Accommodations:

The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu. 

Benefits Package Highlights:

• Time Off:  C1s that regularly work over 12 hours per week are eligible for limited sick and safe leave at the rate of 1 hour for every 30 hours worked, up to a maximum accrual of 40 hours in a calendar year.
• Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date. NOTE:  CI employees are not eligible for the State of Maryland subsidized rates.  CIs would be responsible for the total cost if enrolled.
• Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance.
• Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.

Hiring Rate: